Analysing Ariana Grande's Music video.

Camera Angles, special effects, mise en scene and editing techniques.

• Special effect on Iggy Azalea, most likely using green screen and is added during editing.
• The cuts are very fast in terms of the beat of the music and what the song is about.
• There is a lot of dancing meaning it is a performance base video.
• A lot of close ups on Ariana and the guy in the video.
• Long shots
• Lip sinking is very good and is edited after this is being shot.
• Superimposition
• Matched cut to show relation.
• Depth of Field when the guy in the video has a close up and is focused more on the guy than Ariana.
• The target audience will be teenagers or someone who is going through a break up, even just her fans they are encouraged to watch it because of the flashing lights and good productions and also the dancing.